HIGH ON HYGIENE
Founder's note: Did you just make a mess?
Let’s pretend
you didn’t.
Why We Exist
It started with the small things we noticed every day. Be it indoor or outdoor.
A kitchen towel that stayed damp. A toilet roll that was too rough or too thin. A garbage bag that leaked when you needed it most. Paper touching food that was never designed for it. Even saw newspaper being used for the same.
A simple cold that meant carrying the same handkerchief all day, ending with a red, irritated nose. Small compromises. But they added up. We started wondering why everyday hygiene so often felt like a choice between comfort, quality and affordability.
That question stayed with us, especially after a trip to Singapore. What stood out wasn’t just how clean the city was, but how effortless good habits felt. The environment simply made the right thing easier to do.
Back home, we noticed something. We try to take great care of our homes, but somewhere outside our front door, those standards drop. People call it a lack of civic sense.
We think it’s a question of Civic Hygiene.
10on IS YOUR SELF-CARE UPGRADE
Because civic sense is an idea.
Hygiene is a habit.
And habits form when the better choice is accessible, affordable and enjoyable to use. That’s why 10on exists: to create everyday hygiene products with great quality and a great user experience, while keeping them accessible enough to become part of everyday life.
Because when the better choice is easy, people repeat it. And repeated habits can change homes, neighbourhoods and eventually cities.
Our generation became experts at adjusting.
We’re building so the next generation doesn’t have to.
Stay – High on Hygiene!
— Jayati & Ayush Goenka